Responsibilities:

• Manage and maintain the organization's CRM platform, ensuring data accuracy, integrity, and security.
• Develop and implement CRM strategies to enhance customer acquisition, retention, and satisfaction.
• Collaborate with cross-functional teams to identify and prioritize CRM initiatives aligned with business objectives.
• Design and execute targeted email marketing campaigns, utilizing segmentation and personalization techniques.
• Analyze CRM data to generate insights and identify opportunities for improvement in sales, marketing, and customer service.
• Monitor key performance indicators (KPIs) related to CRM activities and provide regular reports to management.
• Train staff on CRM best practices and provide ongoing support to ensure effective utilization of the system.
• Stay updated on industry trends and best practices in CRM technology and methodologies.
• Implement CRM integrations with other business systems and tools to streamline processes and improve efficiency.
• Drive continuous improvement in CRM processes and workflows to optimize customer engagement and satisfaction.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience (X years) working in CRM management or a similar role.
• Strong proficiency in CRM software (e.g., Salesforce, HubSpot, Microsoft Dynamics) and marketing automation tools.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Demonstrated ability to develop and execute CRM strategies that drive business results.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Detail-oriented with strong organizational and project management abilities.
• Experience with email marketing platforms and campaign management.
• Knowledge of GDPR and other relevant regulations governing customer data privacy and consent.
• Certifications in CRM or related fields are a plus.